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Carl for Social: Key Features and Benefits
Carl for Social: Key Features and Benefits

This is a guide on the Carl for Social app. Read about key features like smart insights, trends, collaboration tools, and content tips.

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Written by Carl
Updated over a month ago

Carl for Social is here to make managing, analyzing, and optimizing your social media accounts simpler and more effective. Here’s a quick guide to our main features and how they can help you achieve your social media goals.


1. Accounts: Analyze and Improve Your Content

In the Accounts tab, connect your social media profiles (Instagram, TikTok, YouTube) to start tracking performance. We analyze key metrics like engagement, reach, and follower growth. After 7 days, we provide a smart insight with clear feedback on how your content performed and specific suggestions for improvement.

Each connected account has customizable goals so you can focus on what matters most, for example:

  • Monetization: For YouTube creators aiming to meet earning criteria.

  • Engagement: Ideal for growing a loyal and interactive follower base.

Setting a goal allows us to highlight relevant metrics and provide insights tailored to your focus. For more on goals, see this article here.


2. Homepage: Tips, Insights, and Social Media News

The Homepage is your hub for social media tips, updates, and best practices:

  • Expert Tips: Get actionable strategies for growing your social presence.

  • Hot news: Stay on top of the social media news.

  • Important Dates: Find relevant days, like International Chocolate Day, for timely content ideas.

  • Insights: Discover new insights available, get nottification anytime we have something new for you.


3. Collaborations: Organize and Report Brand Partnerships

Manage and report on brand partnerships with ease in the Collaborations tab:

  • Organize by Campaign: Create folders for each collaboration, add descriptions, and assign posts.

  • Easy Reporting: Generate comprehensive report, including all essential metrics, and share them with brands via a unique URL—no need for screenshots.

Flexible Use: You can also use this feature for content comparisons. Track themed content, like holiday posts, or compare posts with/without music to gain deeper insights.


4. Trends: Stay Ahead with Content Inspiration

The Trends tab delivers up-to-date social media trends from sources like Google Search, YouTube, and TikTok, plus curated insights from Carl for Social. Browse categories like Fashion, Gaming, Traveling, and more to keep your content fresh and on-trend.


Getting Started

Carl for Social provides all the tools you need to enhance your social media game. Track content performance, discover new trends, manage brand partnerships, and stay informed with expert tips—all in one place. For help, feel free to reach out through our Intercom Help Center!

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